Prataap Snacks Limited manufactures and sells snack foods in India and internationally. The company's products include potato chips, extruded snacks, namkeens, and pellets under the Yellow Diamond brand. It also offers namkeens and fryums under the Avadh brand; and cookie cake, yum cake, choco vanilla cake, cup-cake, tiffin-cake, swiss roll, pie, and sandwich-cake snacks under the Rich Feast brand. The company sells its products through distributors, stockists, and retail stores. Prataap Snacks Limited was incorporated in 2009 and is headquartered in Indore, India.