Max Financial Services Limited, through its subsidiary, provides life insurance products in India. The company operates through Life Insurance and Business Investments segments. It offers a range of participating, non-participating, and linked products covering life insurance, pension, and health benefits, including riders for individual and group segments. The company also engages in treasury investment activities; and the provision of management advisory services. Its products are distributed through individual and corporate agents, banks, brokers, and other channels. The company was formerly known as Max India Limited and changed its name to Max Financial Services Limited in January 2016. Max Financial Services Limited was founded in 1984 and is based in Noida, India.